The body transforms beta-carotene into its active form, vitamin A, which has a distinctly rejuvenating effect as it stimulates the development and regeneration of epithelial skin cells. It simultaneously gives the skin natural protection against natural UV rays, which lead to the appearance of wrinkles and long-term skin dehydration and roughness.
# On account of its high beta-carotene (provitamin A) content and other vitamins, it is used in cosmetics primarily to care for mature skin, smooth out pronounced wrinkles and improve skin tone.