A story 50 years young
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The story of Slovenia’s leading beauty company is the story of a brand that today offers more than 650 different cosmetic products to satisfied customers all over the world. Afrodita’s story. It begins in 1970 in Rogaška Slatina, a famous spa town and health resort. It is not a simple story, but a complex one that tells of tradition, innovations, business excellence, quality, social responsibility, success, trust and beauty.
It is the story of a cream that begins with an initial idea, takes shape in development labs, travels to different parts of the world in attractive packaging and expresses its true essence when it touches the skin.
It is carefully planned yet endlessly creative. Complex, but with a simple goal: to delight us and help us feel simply beautiful in our skin. A story written in step with science and in close contact with nature. Dedicated to all who allow themselves to recognise the excellence of cosmetics made in Slovenia.
/ A STORY THAT BEGINS AT THE END
At Afrodita Cosmetics we begin the story of every cream where it ends – with its users, by understanding their wishes, needs and expectations. Meeting these, and the satisfaction that derives from it, are the essential starting points for the development of every new story. Our marketing experts closely follow the changing trends and demands of the market and, together with our development team, come up with concepts for new products. Ideas for new products start to become a reality in the development laboratory. First and foremost this means selecting active ingredients which will work together in synergy to meet the purpose of the planned product.
"At Afrodita Cosmetics we select active ingredients on the basis of natural plant origin with a controlled, certified provenance. We also make every effort to find ingredients that have already undergone in vivo and/or in vitro testing, ingredients that are organically grown and ingredients produced in accordance with fair trade principles. Even more importantly: we select raw materials that have not been tested on animals for cosmetic purposes"
Marjetka Gajšek, univ. dipl. inž. kem. teh., Afrodita Cosmetics Development Laboratories
/ FROM FIRST SAMPLES TO PERFECTED PRODUCT
We then use the selected ingredients to prepare the first samples, subjecting them to various measurements (viscosity measurement, gravitational stability testing, microbiological tests, etc.). This is how we test the interactions between individual ingredients and seek their optimum concentrations. This process often requires many changes to the initial formulation, which is gradually improved until the perfect combination is found.
/ PROVEN EFFECTIVENESS
Samples of the new product then go through internal effectiveness tests, carried out on volunteers at Afrodita Beauty Centres. The test results tell us how effective the product is with regard to its purpose of use, how and in what amounts it should be used, and whether it is well tolerated by skin. The results of these can, however, only be cited as the subjective perceptions of test subjects. In order to confirm them and subsequently use them as claims in connection with final products, the products are sent for testing to internationally recognised independent institutions. There they undergo effectiveness testing and tests supervised by dermatologists and paediatricians.
/ IN-HOUSE LABORATORIES AND MANUFACTURING
The story then moves from the development labs to our high-tech computer-controlled production process, where the products take on their final form on our automated filling line. At the same time, our own control lab and microbiological lab check physical, chemical and microbiological parameters.
DIFFERENT PRODUCTS, DIFFERENT RANGES
/ 650 high-quality products
We develop and manufacture our own high-quality, natural, user- and environmentally friendly cosmetic products.
Our range currently already includes more than 650 different products, grouped into two product lines:
/ PROFESSIONAL CARE
products designed for professional use in beauty and hair salons and wellness and spa centres.
AFTERCARE AT HOME
The Afrodita Professional range also includes Afrodita Professional HOME CARE products, which may be recommended to customers for aftercare at home.
The products are available in selected beauty salons and from our online shop.
/ BEAUTY CARE
- consumer products destined for end users. Available in our existing markets at the outlets of all major retail chains and from our online shop.
/ GLOBAL DIMENSIONS
22 foreign markets
Afrodita Professional products from Afrodita Cosmetics are used and appreciated in over 22 countries, offering customers unforgettable experiences. We already supply more than 19,200 beauty/hair salons and wellness/spa centres around the world. Thanks to our online shop, we are eliminating borders and entering new markets, both inside and outside the European Union.
/ AFRODITA BEAUTY CENTER & SHOP
6 x Beauty Center & Shop Afrodita
Afrodita’s story is also told by the six Afrodita Beauty Centres & Shops in Rogaška Slatina, Ljubljana and Zagreb. Our exclusive sales and advice centres are aimed at everyone who wishes to indulge in state-of-the-art beauty treatments using top-quality professional cosmetics and further enhance the experience by purchasing cosmetic products for home use.
/ AN ENDING LIKE A NEW BEGINNING
The story of a cream does not end when it is packaged in a stylish pot: this is actually where the story really begins. It sets off in its attractive packaging, ready to write many new stories all over the world. Stories of beauty, satisfaction and delight...