Our success story began when our founder Danica Zorin Mijošek decided to start her own business and opened her first beauty salon in Rogaška Slatina, a prestigious spa town with inexhaustible mineral water springs. Danica is still our director today.

The limited range of cosmetic products available at that time prompted her to start making her first facial care product, a camomile cream, which represents the foundation for the development of cosmetics under the Afrodita Cosmetics brand. Growing demand and increasing enthusiasm from customers lead to the organisation of production on industrial lines and the establishment of Kozmetika Afrodita d.o.o. (Afrodita Cosmetics). With a guiding principle of offering products made from predominantly natural materials and ensuring constant quality, the brand gains increasing recognition.

Afrodita Cosmetics products gradually become available from an increasing number of retail outlets.

Despite the social and economic changes of the period, the company continues to operate successfully by shifting its strategic focus to foreign markets.

Ever increasing demand begins to outstrip laboratory, manufacturing and warehousing capacities, making the construction of large, modern premises inevitable.

Remarkable advances in science, new levels of professional expertise and priceless experience enable the development of dermocosmetic and neurocosmetic ranges that go beyond mere beauty care.